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Designed To Be Discovered

Contemporary
design

Driven by results

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A Truly Modern Experience
from Curiosity to Move In

Named by Dwell magazine as one of the top 10 prefab homebuilder’s worldwide, Proto Homes blends disruptive technology with design to change the very fabric of modern home construction.

Named by Dwell magazine as one of the top 10 prefab homebuilder’s worldwide, Proto Homes blends disruptive technology with design to change the very fabric of modern home construction.

A Home Worth a Thousand Words

Our job was to de-clutter the site while at the same time deliver the core messaging, all with a look and feel that indicated a modern high-end home, without the hefty price tag. To that end the feel we decided upon was “Sophisticated + Welcoming”

An Interface as Balanced as the Architecture Itself

In order to achieve this goal, we created a desktop UI which alternated between full screen and grid rows, which allowed for a clean balance of negative space, allowing the beautiful images of the homes to be front and center. This balance was then translated across mobile and tablet layouts.

Keeping It Interesting with Subtle Touches

We incorporated subtle animations, video rows and layered parallax elements to add some detail and visual interest. Micro-interactions were employed selectively on icons & other elements throughout to add an additional layer of engagement for the user

The Lead Generation Magnet: A Custom Price Calculator

With the marketing plan in place for growing the website traffic, a huge element of the site design was creating a strategy to capture and nurture leads. To that end, we created a cost calculator with a slider for determining the cost of your custom home. This price is then emailed both to the user in a custom designed welcome email, and to Proto Homes.

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Bringing It Together with Creative Funnels and CTAs

We placed CTAs on various pages with links to Schedule a Call, allowing the user to set their preferred time and date and book a 15-minute call to speak with a Proto Homes sales associate. Upon filling out the form the user received a custom email delivered to their inbox which contained a link to a brochure we created for them to download.

We also made sure to integrate all of these forms with Proto Home's CRM & marketing software.

6 Months Later, the Results Were Undeniable

0x

more conversions

0%

increase in website traffic

0%

increase in time spent on the site

Best of all, new leads were of a much higher quality and many hours were saved. The sales team no longer had to spend hours wading through unqualified prospects.

Warren Ellison and his team of creative artists are a pleasure to work with . They are masters of visual language, and fully grasp our modern aesthetics. Their designs are brilliant, their knowledge of branding is deep and their marketing strategies are unparalleled

Frank Vafaee

CEO - Proto Homes